Effective as of October 19, 2021
PRIVACY POLICY

At PORTO'S BAKERY (“Porto’s,” “we” or “us”) we appreciate the trust our customers have in our brand and are committed to protecting and safeguarding your privacy. This Privacy Policy sets out our privacy practices when you visit our stores; use our websites, mobile applications and in-store technologies or other service or platform that links or refers to it; subscribe to our email newsletters and other digital properties; or provide personal data to use our services (collectively, the “Services”) as well as interact with us on third party platforms (such as social media).

1. INFORMATION WE COLLECT

We collect personal information about our users in three ways:

INFORMATION YOU PROVIDE TO US:

We collect information you give us when you use the Services. The types of personal information we collect may include:

The circumstances in which you provide personal information may include when you:

INFORMATION ABOUT YOUR USE OF THE SERVICES:

In addition to the information you provide to us directly, we may collect information about your use of the Services. For example, we may collect:

INFORMATION FROM THIRD PARTY SOURCES:

We may acquire or receive information about you from publicly and commercially available sources, as permitted by law, which we may combine with other information we receive from or about you. For example, we may receive information about you from a social media site if you connect to the Services through that site.

OTHER INFORMATION WE COLLECT:

We also may collect other information about you, your device, or your use of the Services in ways that we describe to you at the point of collection or otherwise with your consent.

PERSONAL INFORMATION STORAGE TIME:

PORTO'S BAKERY retains personal information for as long as it is needed to fulfill the purposes for which it was collected and in order to comply with legal and regulatory requirements. This may mean that some information is held for longer than other information.

2. HOW WE USE INFORMATION

We use the information we collect to, among other things:

We may otherwise use your information with your consent or at your direction.

3. SHARING OF INFORMATION

We do not sell your personal information to any third parties for monetary or other financial considerations. The following provides information about entities with which we may share information. Our practices vary depending on the type of information and sharing.

AFFILIATES, SUBSIDIARIES AND FRANCHISEES. We may share information within our family of affiliated companies and local owners of PORTO'S BAKERY, stores, as applicable, so that we may fulfill your requests, deliver products and services to you, provide offers and promotions that may be relevant to you, understand your preferences, and improve our Services.

BUSINESS PARTNERS. We may also share your information with business partners to provide you with Services that you request. For example, if you sign up for a promotion that runs on our Services but that is sponsored or co-sponsored by another company, your information may be shared with that sponsor. We are not responsible for the privacy practices of these entities and recommend you review their privacy policies carefully.

SERVICE PROVIDERS. We may share information with companies providing services on our behalf, such as fulfilling orders and providing information technology and data processing services, delivery services, advertising services, data analytics, marketing services, and research services. We also may share your information, including your payment information, as appropriate to process your payments for the Services or complete a transaction. Our service providers are given the information they need to perform their designated functions, and we do not authorize them to use or disclose personal information for purposes other than those provided in the Privacy Policy.

SOCIAL MEDIA SERVICES. If you connect a social media account with the Services or engage with our services through a social media platform, we may share your information with that social media platform, and it may share information about you with us. We may use this information to personalize your experience on the Services and on the third party social media platforms, or to provide you with offers or other products or Services you may request. The social media services’ use of the shared information will be governed by the social media services’ privacy policy and your social media account settings. If you do not want your information shared in this way, do not connect your social media service account with the Services.

COMPANIES THAT PROVIDE CONTENT, ADVERTISING, OR FUNCTIONALITY. Some of the content, advertising, and functionality on our Services may be provided by third parties, such as our advertisers. These companies may collect or receive certain information about your use of the Services, including through the use of cookies, beacons, and similar technologies, and this information may be combined with information collected across different websites and online services in order to deliver ads that are more relevant to you, both on and off our Services.

OTHER PARTIES WHEN REQUIRED OR PERMITTED BY LAW, OR AS NECESSARY TO PROTECT OUR USERS AND SERVICES. We and our service providers (including affiliates) may use and share your personal information as we believe is necessary or appropriate to protect, enforce, or defend the legal rights, privacy, safety, or property of the Services, our employees or agents or users, to detect, suppress or prevent fraud or where otherwise required or permitted by applicable law or legal process, including legally valid requests from public and government authorities.

OTHER PARTIES IN CONNECTION WITH A CORPORATE TRANSACTION. We reserve the right to transfer any information we have about you in the event that we sell or transfer all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition, or in connection with a bankruptcy reorganization. We may transfer information we have collected and stored, including personal information, to the party or parties involved in the transaction as part of that transaction.

OTHERWISE WITH YOUR CONSENT OR AT YOUR DIRECTION. In addition to the sharing described in this Privacy Policy, we may share information about you with third parties whenever you consent to or direct such sharing.

AGGREGATED DATA. We also may provide aggregated information, and data with personal identifiers removed, to third parties to describe how our customers are using the Services.

4. COOKIES, SIMILAR TECHNOLOGIES AND ONLINE ADVERTISING

We and other companies that provide advertising and other services on our Services may use cookies, web beacons, and similar technologies to facilitate administration and navigation, to better understand and improve our Services, to determine and improve the advertising shown to you here or elsewhere, and to provide you with a customized online experience.

COOKIES. “Cookies” are small files that are placed on your computer or Internet connected device when you visit a website. Cookies may be used to store a unique identification number tied to your computer or device so that you can be recognized as the same user across one or more browsing sessions, and across one or more sites. Cookies serve many useful purposes. For example:

Most browsers accept cookies automatically but can be configured not to do so. If you wish to disable cookies, refer to your browser help menu to learn how to disable cookies. If you disable cookies, it may interfere with the functioning of the Services.

BEACONS. We, along with third parties, also may use technologies called beacons (or “pixels”) that communicate information from your device to a server. Beacons can be embedded in websites, applications, online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the time and date on which you viewed the beacon, and the IP address of your device. We and third parties use beacons for a variety of purposes, including to analyze the use of our Services and (in conjunction with cookies) to provide content and ads that are more relevant to you both on and off the Service.

DO-NOT-TRACK SIGNALS AND SIMILAR MECHANISMS. Some web browsers may transmit “do-not-track” signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, the Services currently do not take action in response to these signals. If and when a final standard is established and accepted, we will reassess how to respond to these signals.

LOCAL STORAGE AND OTHER TRACKING TECHNOLOGIES. We, along with third parties, may use other kinds of technologies, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with our Services. These technologies are similar to the cookies discussed above in that they are stored on your device and can be used to store certain information about your activities and preferences. However, these technologies may make use of different parts of your device from standard cookies, and so you might not be able to control them using standard browser tools and settings. For HTML5 local storage, the method for disabling HTML5 will vary depending on your browser. For Flash cookies, information about disabling or deleting information contained in Flash cookies can be found here.

INTEREST - BASED ADVERTISEMENTS. We may use third parties to serve advertisements on our Services and on other websites and digital platforms. These companies may use cookies, web beacons or other technologies to report certain information about your visits to our Services and other websites (such as web pages you visit and your response to ads) in order to measure the effectiveness of our marketing campaigns and to deliver ads that are more relevant to you, both on and off our Services. To learn more and to opt-out of having your information used by these companies for online behavioral advertising purposes, please see “Choices with Respect to Interest-Based Advertisements” below. We may also use services provided by third parties (such as social media platforms) to serve targeted ads to you and others on such platforms. We may do this by providing a hashed version of your email address or other information to the platform provider.

5. PRIVACY AND CHOICES AVAILABLE TO YOU

CHOICES WITH RESPECT TO COOKIES AND SIMILAR TECHNOLOGIES. You may block cookies and similar technologies in your browser or device settings, as and if permitted by such device. If you block cookies and similar technologies, you may not be able to take advantage of all the feature of the Services.

CHOICES WITH RESPECT TO LOCATION INFORMATION. You may withdraw your permission for PORTO'S BAKERY to acquire your location information in your browser or device settings, as and if permitted by such device. Certain features of the Services may not function properly with access to precise location information.

CHOICES WITH RESPECT TO MARKETING COMMUNICATIONS. If you have opted-in to marketing communications, you may opt out of receiving commercial email, text message, and other electronic messages from us (excluding transactional messages) by following the instructions contained in those messages.

CHOICES WITH RESPECT TO INTEREST - BASED ADVERTISING. You may opt out of receiving targeted advertising from participating ad networks, audience segment providers, ad serving vendors, and other service providers by visiting websites operated by the Network Advertising Initiative and Digital Advertising Alliance:

MANAGE YOUR ACCOUNT. You may access or modify your account on the account page, or by emailing or writing to us at the contact information set out below under Contacting Us. Whichever way you elect to contact us, we may ask that you confirm and verify your identity.

DATA ACCESS. Subject to applicable law and certain exceptions prescribed by law, you may request access, updating, correction and deletion personal information in our custody and control by emailing or writing to us at the contact information set out below under Contacting Us. Whichever way you elect to contact us, we may ask that you confirm and verify your identity and/or provide other details to assist us in responding to your request.

6. DATA SECURITY

PORTO'S BAKERY is committed to taking appropriate measures designed to keep personal information secure. We have in place physical, electronic and managerial procedures to protect personal information in our custody and control against loss, theft and unauthorized access, use, modification and disclosure. However, as effective as these measures are, no security system is impenetrable. We cannot guarantee the security of our Services, nor can we guarantee that the information you provide will not be intercepted while being transmitted to us over the Internet. You agree that, under such circumstances, we shall not be liable or responsible for any unauthorized use, sharing, transfer, alteration, loss, or damage to any information that we may have gathered.

7. OTHER IMPORTANT INFORMATION

CHILDREN'S PRIVACY. We do not knowingly collect any personal information from children under the age of 13 without parental consent, unless permitted by law. If we learn that a child under the age of 13 has provided us with personal information without parental consent, we will delete this information in accordance with applicable law. Parents may change previously provided consent and request no further collection or use of their child’s personal information. To do so, please contact us by emailing or writing to us at the contact information set out below under Contacting Us.

LINKS TO THIRD PARTY SITES

Our Services may link to third party websites and services that are not operated by PORTO'S BAKERY and/or our affiliates or may have other apps, tools, widget and plug-ins on our Services, such as Facebook “Like” buttons (“Third Party Services”). We are not responsible for the security or privacy of any information collected by Third Party Services, and any information you submit to these Third Party Services are subject to their privacy policies. Please exercise caution and review the privacy policies applicable to the Third Party Services you use.

INTERNATIONAL TRANSFERS

Please be aware that information you provide to us or that we obtain as a result of your use of the Services may be collected in your country and subsequently transferred to, maintained and processed in the United States or another country by us or our service providers for the purposes mentioned above in accordance with applicable law. The privacy laws of these countries may not always offer the same level of protection as in your country. By using the Services, you consent to the collection, international transfer, storage, and processing of your information.

CONSENT

By using Services, you consent to this Privacy Policy and the PORTO'S BAKERY Terms & Conditions.

CHANGES TO OUR PRIVACY POLICY

We may modify this Privacy Policy from time to time. We will notify you of changes by posting the revised version here, or by other means. Any changes to the Privacy Policy will become effective when the updated policy is posted on the Services. Your use of Services or your provision of personal information to use the Services following such changes indicates your acceptance of the revised Privacy Policy.

CONTACTING US

Should you have any questions about our privacy policy, please contact us at:

Porto’s Bakery, Attn

3614 West Magnolia Blvd., Burbank, California 91505

Email: privacy@portosbakery.com

Whichever method you elect to contact us, we may ask that you confirm and verify your identity.